Brandon Davis's blog

Celebrating 100 Years of the Austin "Pretzel" Logo

I once had a marketing consultant I respected greatly tell me “the brand specifics really don’t matter that much; you can make your name and logo whatever you want and then build a story and a reputation behind it.” He followed this by providing several examples of solid brands with little thought behind their original logo, or who’s operations today bare little relation to their original purpose or branding.